Paskoocheh: When you need a tool to reach the tool

++ This guest post is part of a spotlight series on the organizations defending the free Internet.++

Due to heavy information controls, people in Iran face significant barriers to accessing the Internet. Authorities have actively blocked numerous websites and apps, including conventional circumvention and digital security tools such as VPNs, social media platforms, and the app stores themselves. This creates a "chicken-and-egg" problem: users need a VPN to download a VPN.

Launched in 2016, Paskoocheh, Persian for "alleyway," is an open source alternative app store, community hub, and one-stop-shop for users to access information and tools to circumvent censorship, enhance their privacy, securely communicate, and express themselves freely online. Developed and maintained by ASL19, a technology and exiled media organization named after Article 19 of the Universal Declaration of Human Rights, Paskoocheh restores access and allows people to reach trusted tools through four censorship-resilient channels: the Paskoocheh website, Android App, Email bot, and Telegram bot. 

Users are also able to reach our Persian-speaking support team through the Paskoocheh Helpdesk, which handles over 200 tickets daily. In addition, ASL19 translates and publishes accessible user guides, blog posts, and multimedia content to help users navigate online privacy and digital security best practices.

Paskoocheh serves as more than an alternative app store; it is also a bridge between tool developers and in-country users. Our support team relays user feedback to tool developers, helping improve tools and overall experience in Iran. We also conduct in-country testing with developers and user communities to evaluate new features and strengthen censorship-resilient technologies.

Paskoocheh's impact so far

This combination of access, user support, and education has turned Paskoocheh into a critical lifeline for users in Iran.

• # of tool downloads since 2016:  17,634,852 

• # of community members in Iran supporting testing and localization efforts: 2,000+

• # of monthly active users on web and app: ~200K

During periods of internet disruption and nationwide protests in Iran, these tools became critical communication lifelines. One longtime user wrote to us: 

"I've been using this free app for several years now. It's free, unique, and unlike others, it has no equal." Reflecting on the broader digital environment in the country, they added that "in these difficult economic conditions, people are struggling just to survive, while many apps either empty people's pockets, deceive and lie to them, or serve as tools for spying and propaganda."

Messages like these highlight the importance of privacy-preserving technologies in environments where surveillance, censorship, and disinformation shape everyday life online. In moments of crisis, internet freedom tools become part of how people maintain relationships, exchange trusted information, and stay connected to the outside world. For some users, these tools also made it possible to continue reporting on events on the ground, verify information during periods of state-backed disinformation, and safely communicate evidence of abuses despite widespread surveillance and connectivity disruptions.

The future of Paskoocheh: Scaling a community-first approach to internet freedom

As internet censorship tactics evolve rapidly, internet shutdowns are becoming more frequent and more sophisticated, cutting communities off from information, communication, and one another. 

What we have learned through this work is that access alone is not enough. Technology is only useful if people trust it, understand how to use it safely, and can rely on support networks when digital spaces become unstable or dangerous.

That is why our work extends beyond technical development. Alongside building secure access technologies, ASL19 invests heavily in user education, digital security guidance, and community capacity building. Every support ticket answered, training delivered, and piece of digital safety guidance shared helps people stay connected under pressure. 

This human-centered approach is becoming increasingly important as authoritarian tactics evolve globally. During internet shutdowns and heightened censorship, local helper communities often become the first line of assistance for journalists, activists, students, and ordinary citizens. 

With additional support, ASL19 aims to continue expanding Paskoocheh beyond its current capacity into a broader resilience ecosystem that combines technical innovation with stronger on-the-ground support systems. This includes improving access to trusted circumvention and privacy tools during shutdowns, expanding multilingual user support and educational resources, and deepening collaboration with communities operating under digital authoritarianism. 

This work is not solely about technology products. At a moment when most people's understanding of the internet is shaped by the little squares in their pockets, it is important to acknowledge and support the broader ecosystems that make access possible. Civil society, independent media, and grassroots communities all play a part in helping people survive under pressure. This is why partnerships within the internet freedom ecosystem matter. Living under digital authoritarianism means that these are not abstract protections against hypothetical risks, but practical tools that make journalism, organizing, education, and communication possible in the first place. 

About ASL19

Named after Article 19 of the Universal Declaration of Human Rights, ASL19 is a technology and exiled media organization working to counter digital authoritarianism. For more than a decade, we have partnered with civil society groups, journalists, researchers, activists, and internet users living under some of the world's most restrictive online environments. Guided by the belief that privacy and internet freedom are essential to safe communication, access to information, and civic participation, ASL19 develops technologies and support systems that help people navigate censorship, surveillance, internet shutdowns, and information manipulation. In countries such as Iran, Russia, and China, these tools serve as critical lifelines, enabling people to communicate securely, access information, document human rights abuses, and stay connected to the outside world.